Brand Identity: EcoStart
Complete visual identity system for a sustainable startup — logo, color, typography, and print collateral.
/// ADVERTISING GRADUATE · PORTFOLIO · REV 2.6
Crafting compelling stories through visual design, strategy, and creative campaigns. Brand identity, digital advertising, and print collateral for the culturally curious.
/// 01 · SELECTED WORK
Complete visual identity system for a sustainable startup — logo, color, typography, and print collateral.
Multi-channel advertising campaign with social assets, digital ads, and an email sequence. 40% engagement lift.
Sustainable packaging for a clean beauty brand — minimal aesthetic and structural innovation.
B2B SaaS content calendar, community management, and paid strategy that grew organic reach.
Out-of-home advertising for a city transit system — illustrated posters and shelter ads.
UX/UI redesign of an e-commerce site for a specialty roaster — 25% lift in conversion.
/// 02 · PROFILE
Recent Advertising graduate with a passion for creating meaningful brand experiences. Specialized in brand identity development, digital campaign strategy, and print collateral design.
BFA in Advertising — School of Visual Arts · Class of 2024
Study Abroad: Creative Advertising — Central Saint Martins · 2023
Junior Art Director Intern — Ogilvy & Mather · 2024
Design Intern — Pentagram · 2023